Groww – our design principles

We thought we wanted to tell you a bit more about our values, and what’s important to us. Are you interested to know why this application is made? When we started Groww, we designed these six design principles – and 4 years later, they still command anything we do or any change we make to the app. Here they are :

Less is more

Groww puts garden advice – the right information, simple and concise – at your fingertips, right when you need it.

Grow my garden, grow myself up

Growing your garden is also growing yourself up – learning new things!

Gardening is a journey

Gardening is a school of patience : you learn from the past – and your mistakes – to prepare the future. It’s also a story you write, everyday.

Stronger together

Gardening is not something you do in your own – gardening is sharing, exchanging ideas. Expect social features to be added to the app soon!

We’re outdoor folks

Let’s be clear – gardening is not something you do in front of your computer – you have to put your hands in the dirt. Groww is in your phone – ready to help, but the more the phone stays in the front pocket of your gardening apron, the better.

No spray

We do not want pesticides, herbicides, or any other ‘-cides’ (from latin -cida, to kill) in Groww. We don’t put any in our gardens, and there is no reason to do otherwise in this app! And beyond: in the garden we should use local ressources – mulch from our clippings instead of cacao beans from the other side of the world , and try reuse and recycle everything that can be used again. This planet is our garden!

That’s it, it was short but good! Happy gardening …

Do you have something to tell us? in the chat, right in our app, or through our Facebook page 🙂